World Smokefree Day is all about celebrating and working towards smokefree auahi kore lives for New Zealanders.

Internationally the day is known as ‘World No Tobacco Day’ and was first marked by the World Health Organisation in 1988. In New Zealand the day is known as ‘World Smokefree Day’ and has been nationally coordinated by the World Smokefree Day Group since 1998. 

WSFD 2010

The focus for World Smokefree Day 2010 is all about giving quitting smoking a go – and friends and family supporting those who want to quit.

The successful 2009 theme and imagery is repeated:

‘Me mutu – kia kaha / Give quitting a go – you can do it!’

The imagery accompanying the theme is pictured on the right.