This year’s WSFD focus on quitting smoking is supported by the launch of the new ‘Face the Facts’ educative initiative. During April the first two Face the Facts television advertisements aired: (1) Smoking kills 5000 New Zealanders each year and (2) All cigarettes are deadly.

Around WSFD, two more facts were be released:

(1) Patches and gum are safe and double your chances of quitting and
(2) Kids do what you do.

Radio, print, outdoor advertising and local promotion help widen the reach of Face the Facts.

For more information visit facethefacts.org.nz.