The World Health Organization selects a theme every year. Sometimes these themes are used in New Zealand, while in other years a different theme is chosen to support current national tobacco control priorities. For example, the WHO theme for 2004 was ‘Tobacco and Poverty’, however New Zealand continued to promote a second-hand smoke theme in support of the smokefree workplaces legislation that was to be implemented on 10 December that year.

The yearly themes used in New Zealand are selected after consultation with World Smokefree Day Group members and through discussions with the tobacco control sector.

Previous World Smokefree Day themes in New Zealand:

Smokefree…it’s about us/ Kia Auahi Kore…mō tātou te kaupapa

2007

Wish for a smokefree world. Wishes can come true/Wawatatia he ao auahi kore. Ka tutuki pea ngā moemoeā

2006

Wish for a smokefree world. Wishes can come true/Wawatatia he ao auahi kore. Ka tutuki pea ngaā moemoeā

2005

Take the smoke outside/Haria te auahi ki waho (second-hand smoke)

2004

Let’s clear the air for us/Ātea Wātea mō tātou

2003

Let’s clear the air/Ātea Wātea

2002

Let’s clear the air/Ātea Wātea

2001

Sucked in/Kai toa

2000

Quit smoking/Auahi Kore

1999

Children and tobacco – growing up Smokefree/Auahi Kore

1998

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