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young people of Aotearoa New Zealand. The theme was: |
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Dunedin activities: smokefree and smoky cars |
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SMOKEFREE PARKS AND PLAYGROUNDS: The Hornby project team worked towards smokefree parks and playgrounds and made a presentation to the local community board on the case for going smokefree. Local high school students were involved in pushing to make their local park smokefree.
COMMUNITY ENGAGEMENT: Team members strengthened community links by talking to parents and communicating with them through local newsletters about smokefree homes and cars and finding out how they felt about smokefree parks.
EXTENSIVE MEDIA: Through radio, papers, organisational publications, Health Promoting Schools magazine, interviews, local TV.
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As part of World Smokefree day celebrations, Flames and budding Silver Fern player Jade Topia and local role model Matai Smith spent time with students at Branston Intermediate School and Hornby High School. |
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DUNDEDIN • CHRISTCHURCH • MARLBOROUGH • TARANAKI • C.H.A.N.C.E.S COALITION • WEST COAST • ASHBURTON • WHANGAREI • SOUTH CANTERBURY • SOUTHLAND • MANAWATU • TE KUITI • FAR NORTH
ROCKQUEST: Smokefree rockquest came to Blenheim! The event was in August, but the month of May was used for building up its profile and getting the community in behind the event. The colleges are took on the World Smokefree Day theme ‘It’s about us’ for themselves with youth leading the media activity around the event. The Marlborough Express ran a feature article about the Smokefree Rockquest and interviewed members of the Smokefree Project team at the local college.
SMOKEFREE BABIES: Every baby born in May received a smokefree pack and information about support for anyone wanting help to quit smoking. These packs support the midwives who have been through the smokefree pregnancy training and who are now feeling comfortable asking smokefree questions and offering cessation support for mums and whānau.
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Marlborough Girls College held a Balloon Day fundraiser for the Asthma Society on World Smokefree Day. Local Rugby heroes from the Tasman Mako team helped out with the BBQ, smokefree messages were displayed in the chalk art competition and a Smokefree Rockquest band entertained over 1000 students. |
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TARANAKI
MEDIA: Community papers ran full-page features profiling positive smokefree young people. Smokefree Auahi Kore featured on the Te Puna Oranga health show (community Iwi radio). The local iwi station ran a radio competition aimed at parents during the day and at young people in the evening.
PETITION: A petition ran around smokefree outdoor areas for children. There was a petition for organisations and for community members. This was promoted through local media and gained good levels of support. On World Smokefree Day a banner made its way through town that people in support of smokefree outdoor areas for children signed.
Cambridge, Hamilton, Huntley and Ngaruawahia
SMOKEFREE COLD TURKEY PACK CHALLENGE: Community Health providers Kaute Pasifika Services, Te Runanga o Kirikiriroa, Nga Miro Health Centre, and Population Health Services with sponsorship from the National Heart Foundation urged current smokers to take up the challenge to quit smoking for a day in celebration of World Smokefree Day. Smokefree Cold Turkey Packs contained the essentials for smoker's survival to keep them occupied and happy: snacks, activities, Smokefree & healthy lifestyle information and Quit Coach team contact details. This could be the catalyst for going totally smokefree or a chance to set a goal and achieve it. An on-call experienced smoking cessation practitioner was available as was provision to join a smoking cessation programme at the completion of the challenge.
COMMUNITY FUN DAY: K’Aute Pasifika Services together with Te Rununga O Kirikiriroa Trust invited their community to join with them in celebrating World Smokefree Day with a fun day that also encouraged people to seek support to quit smoking. There was great food, performances by the Pacific Youth Group and Maori Cultural Group and the Waikato Chiefs players and the Evers-Swindell sisters were there to join in the activities. During the day the Cancer Society and Heart Foundation collected signatures for banning point of sale displays.
ALTERNATIVE EDUCATION RANGATAHI: Hamilton community providers - Te Ahurei Rangatahi Peer Education, Te Kohao Health, Population Health Services with sponsorship from University of Waikato, raised awareness amongst students attending Alternative Learning Centres (ALC) in Hamilton about the dangers of smoking and strategies to help minimise the effects of tobacco consumption. Research shows that the uptake of smoking is highest amongst Maori and Pacific Island Rangatahi attending ALC and so workshops were held with students around the theme of "What does WSFD Day look like & mean to them". The three workshops were: 1. Creative art/poetry/rap 2. Exploring holistic Rangatahi Wellbeing 3. Tobacco Facts & cessation. Health Promoters Harkness Letoa (Population Health) & Teresa Wetere (Te Kohao Health) worked with Te Ahurei Rangatahi Manager Eugene Davis to create workshops that were interactive, educational and which encouraged creative ability.
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Students from the learning centres competed in auahi kore games. |
Those wishing to qive quitting a go received ‘cold Turkey’ packs to keep them occupied and happy for the day. |
The Ever-Swindell twins turned out in support of the smokefree message at the community fun day in Hamilton. |
DUNDEDIN • CHRISTCHURCH • MARLBOROUGH • TARANAKI • C.H.A.N.C.E.S COALITION • WEST COAST • ASHBURTON • WHANGAREI • SOUTH CANTERBURY • SOUTHLAND • MANAWATU • TE KUITI • FAR NORTH
GRAFITTI ART: A competition called ‘Battle of the Bombers’ was held for young graffiti artists on the West Coast. There were two age-groups, 13-18 and 19-23 and these young people submitted a piece of work on plywood based on the theme ‘Smokefree....it’s about us/ Kia AUAHI KORE...mō tātou te kaupapa’. A winner was selected from each age group and won a commission from the Grey Council to transfer their art onto a town wall permanently.
COLOURING COMPETITION: Was run in the primary schools using the World Smokefree Day colouring design and another design.
MATERNITY WARDS: Smokefree cars and homes packs were distributed throughout May in the ward and then on an ongoing basis.
ASHBURTON
SMOKEFREE PLAYGROUNDS: Were launched on World Smokefree Day! There was a big celebration with the students from Hampstead school blowing out candles on a cake to symbolise no more smoke in the playground. It was the students from Hampstead Primary who initiated and advocated for the move to smokefree playgrounds with the council. The mayor unveiled the new signs declaring the playground smokefree. Students, teachers and councillors played games together and afterwards Komiti Marae provided a healthy lunch.
MEDIA: There was extensive media throughout the week, with local celebrities celebrating all the positive aspects to being smokefree.
WHANGAREI
‘OUT OF SIGHT, OUT OF MIND’: This campaign focused on banning point of sale displays of tobacco products and was run by the Northland DHB Smokefree Team, Health Promoting Schools, Fruit in Schools, ASH, Cancer Society and local schools. Each school collected ‘thumbprints’ on banners in support of removing the displays and also signed written petitions for presentation to parliament. Students led the petition drive in their school and community. On World Smokefree Day, the banners and petitions were taken to the streets to gain public signatures and then presented to Northland’s M.P’s. Northland was the top region in NZ for gaining the most signatures of people in support of removing point of sale displays.
DARGAVILLE: Promoters positioned themselves at the busiest pedestrian area and spent World Smokefree day spreading the quit message. Local radio supported the event and encouraged people to drop-by.
MID NORTH: The team worked with the Bright futures initiative running in primary schools to promote ‘Bright Smokefree Futures’. Students created colourful posters and also got involved in the point of sale display petitions. School communities celebrated the smokefree aspects of their lives – cars, marae, families, schools
DUNDEDIN • CHRISTCHURCH • MARLBOROUGH • TARANAKI • C.H.A.N.C.E.S COALITION • WEST COAST • ASHBURTON • WHANGAREI • SOUTH CANTERBURY • SOUTHLAND • MANAWATU • TE KUITI • FAR NORTH
SOUTH CANTERBURY
AROWHENUA SCHOOL: Smokefree Day 2007, was focused on celebrations at Arowhenua Maori School, just outside of Temuka. The day started with healthy kai at the marae next door to the school, followed by a presentation of smokefree posters, facepainting and then into a Smokefree Mini Olympics.
Four teams competed in a hard competition of knocking down cigarettes, spelling Auahi Kore whilst negotiating an obstacle course, blowing up a balloon and then racing around a set course (this was to simulate how breathless cigarette smoking makes you), ashtray throwing and a game of skill and knowledge around smoking statistics.
The day was made so much more enjoyable with parents and extended whänau participating – the student versus parent quiz was interesting! But the big ups for the day was when Tamati and Serena from TVNZ’s What Now drive into the school grounds in their ‘Spy Rider’. Tamati and Serena talked with the students about the benefits of remaining smokefree, and all of the students had their photo taken with them.
The day was a huge hit for the school community and built upon many hours spent in the classroom on curriculum activities around being smokefree in the months before World Smokefree Day.
LOCAL PROMOTIONS: Other activities carried out by Smokefree South Canterbury during the month of May included providing funky smokefree signage, colouring pictures and posters to Early Childhood Centres, an art competition at 2 public libraries, providing smokefree resources to GP’s and Pharmacies, midwives, Plunket and the maternity and children’s wards.
SOUTHLAND
Invercargill Hospital’s childrens ward promoted World Smokefree Day on the day and in the week leading up to it. There were games, displays, information for parents and the Ward’s giant teddy – ‘Huggles’ wore his smokefree Lungfish outfit. The smokefree message was also promoted through the Southland DHB’s staff newsletter and through displays and celebrations on site. The number of smokefree staff at Southland DHB has increased impressively over the last few years.
Download the DHB staff newsletter here
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A hikoi for smokefree auahi kore involving the local pre-school ran in Invercargill on World Smokefree Day. |
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DUNDEDIN • CHRISTCHURCH • MARLBOROUGH • TARANAKI • C.H.A.N.C.E.S COALITION • WEST COAST • ASHBURTON • WHANGAREI • SOUTH CANTERBURY • SOUTHLAND • MANAWATU • TE KUITI • FAR NORTH
MANAWATU
SMOKEFREE PARKS: Submissions were made on the case for smokefree parks to various councils in the area including Manawatu, Tararua and Horowhenua.
SMOKEFREE SQUARE PARTY: Palmerston North’s central square was, with the support of council, declared smokefree for World Smokefree Day. Many health and iwi providers worked together to provide the community with a fun day of activities, competitions and entertainment in the square as well as lots of smokefree information, giveaways and support to quit smoking. The day was well promoted and reported on live by the local radio station and was a big success.
OTAKI: Various World Smokefree Day activities were organised in Otaki including a ‘Boot the Butt’ competition at Kapiti Primary School. Mayoral candidates were invited along to the competition and were quizzed on their knowledge of smoking’s effects. Local newspapers ran competition for children and over 130 local schools and 200 businesses received smokefree packs from the Cancer Society.
DANNEVIRKE: Central Dannevirke came alive for World Smokefree Day with health and iwi providers working together to promote smokefree environments for tamariki and quit support available for wha¯nau. An auahi kore taniwha entertained the people and featured in the local papers.
SMOKEFREE NETBALL CHAMPS: The 11th annual Smokefree Auahi Kore Intermediate netball tournament was held. This was supported by many local health and iwi providers and the competition was won by Monrad Intermediate. Smokefree stands, competitions and prizes added to the fun day.
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TE KUITI
MEDIA: Several articles were featured in local publications to celebrate the day and to encourage people to have a go at quitting.
DISPLAYS: These were put up in prominent sites such as the Warehouse where locals were profiled who had quit and quit support available was promoted.
COMMUNITY PROMOTIONS: Staff at local businesses such as cafes and pharmacies, wore World Smokefree Day t-shirts and gave out promotional items.
WALK: A Community walk was organised for Te Kuiti residents to celebrate the day, concluding with a prize giving of smokefree items.
FAR NORTH
DISPLAYS: Many local businesses, cafes, service stations, pharmacies and clinics featured World Smokefree Day displays over the month of May. Some clinics ran quizzes over this time.
INFO PACKS: Information and support details were given out to interested people at service stations and on the streets, prompting some to sign up to Aukati Kai Paipa.
SCHOOLS: Students were visited for talks about smokefree, to give out prizes and set-up displays in the school.
EVENTS: Local band NKSS played at no cost in central Kaeo, attracting many people. Smokefree info was given out to people and stands promoted World Smokefree Day and quit support. Also very popular was a smokefree competition and stall that ran alongside a community garage sale.
DUNDEDIN • CHRISTCHURCH • MARLBOROUGH • TARANAKI • C.H.A.N.C.E.S COALITION • WEST COAST • ASHBURTON • WHANGAREI • SOUTH CANTERBURY • SOUTHLAND • MANAWATU • TE KUITI • FAR NORTH
