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Window display presenting WSFD and other quit messages |
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Media:
Ngati Hine Health Trust Aukati Kai Paipa ran a radio promotion during the month of May on Ngatihine FM which involved sponsoring the night time slot from 6-9pm advertising quit smoking information, facts, advice, and benefits whilst launching the newly developed Aukati Kai Paipa Jingle “Give Quitting a Go”. The promotion endorsed the existing Aukati Kai Paipa initiatives currently occurring in the community and the work being done by Aukati Kai Paipa smoking cessation practitioners. The primary objective was to engage whanau to give quitting smoking a go.
Community:
WSFD was also promoted to the wider community through community groups and health providers within the mid north like Ringa Atawhai, Hauora o Kaikohe, Kawakawa Hospital, Tamariki Ora, Rural Youth Beat Health Clinic, Tapuhi (Nurses), Mid North Kohanga, Primary, Intermediate and Secondary Schools and GP Clinics in the Mid North.
WSFD resources were utilised on air as give-aways throughout the month of May, used as incentives for existing clients, and were included in Quit information packs for new clients. A WSFD presentation was made at FAMILY START Whanau Day, up 20 families attended and each family received a WSFD pack.
WSFD promotion increased the awareness of the benefits of quitting smoking, raised the profile of Aukati Kai Paipa and increased demand for Aukati Kai Paipa smoking cessation services within the region.
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Promoting the "Give Quitting a Go" at Sport Northland Footprints Waipoua 12km Fun Run/Walk |
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Hospitals
Northland DHB used World Smokefree Day to introduce its new Nicotine Replacement Therapy (NRT) Drug Protocols to staff and raise awareness that a hospital stay means patients can get support to become smokefree. The new NRT Drug Protocols mean that nurses can give patients who smoke NRT patches, gum and lozenges to help them be smokefree during their hospital stay and to provide solutions for patients who smoke as the hospital buildings and grounds are smokefree at all times.
As a result of the WSFD 2009 promotion, there was an increase in use of NRT from NDHB Pharmacy for month of June.
Whangarei Hospital Smoking Cessation Practitioner has noticed more patients with NRT samples, an increase in patients with NRT charted in patient notes, having had ABC and patched from standing orders before being referred to Smoking Cessation Practitioner. Patient referrals have doubled from 34 for month of May 2009 to 63 for month of June 2009.
Primary health setting
All Manaia PHO practices participated in WSFD by promoting the quit smoking message, displaying and distributing WSFD resources to patients.
Run/walk
Hokianga Health celebrated WSFD with Tane Mahuta as part of the Sport Northland Footprints Waipoua 12km Fun Run/Walk. Hauora Hokianga staff team wore WSFD t-shirts, raising a lot of interest among participants. While one staff member made a cigarette shaped backpack with the words “You’re just a sucker, I’m no good for you, Give me up”. The “give quitting a go” message was discussed with numerous people through out the event.
Primary health setting
Static displays of WSFD posters and balloons were promoted through Raewene Hospital and nine outreach clinics during the month of May. WSFD was promoted through the community newsletter. Within Raewene hospital, doctors and administration staff wore WSFD t-shirts and discussed WSFD with patients.
Schools
Within the community NorthTec’s Rawene Campus, Omanaia and Rawene schools promoted WSFD throughout the month of May by giving out WSFD packs containing WSFD resources and information on how to contact the local Quit Coach.
Retailers
Local shops promoted WSFD to the community by displayed WSFD posters.
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Promoting the "Give Quitting a Go" at Sport Northland Footprints Waipoua 12km Fun Run/Walk |
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WEST AUCKLAND:
Event
It was a success for Harbour Health’s event at Lynn Mall in West Auckland. Nine trained smoking cessation practitioners (of 6 different cultures) were on hand to give advice and hand out quit cards. Lynn Mall Unichem Pharmacy filled prescriptions for 58 smokers wavering the $5 cost of the first 50 quit cards.
An on-site true lung age test found a number of people in their 20s with lungs over 40 years, highlighting the silent damage that smoking is doing to their lungs.
Kara Rickard (off Smoking – Not our Future campaign and Maori T.V. presenter) and the Academy Players (Breakers NZ) gave away spot prizes of Breakers T shirts/ sports balls and Smokefree products (such as bags, water bottles, mints, balloons etc) and provided plenty of exciting entertainment, beating the giant cigarettes and allowing some of the youngsters in the audience to join in and shoot a few baskets too.
Cultural performances (including Indian, Tongan and Korean) added beauty and colour to the day.
Media
There were interviews on Planet FM and Big FM radio with Suzy Cato and Harbour Health provided some free giveaways for the show. There was also an article in the Western Leader newspaper.
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The giant cigarettes, Academy players (Rob Loe, Logan Van Beek and Luke Ashton), Kara Rickard, Andrew Boyce (helper) and Sue Freeman (front) |
The team that made the event happen- The Harbour Health team (Zhoumo Smith, Christina Lee, Theingi Myint, Pam Boyce, Sue Freeman and Sharon Phelan and Lis Cowling), Academy players (Rob Loe, Logan Van Beek and Luke Ashton), Kara Rickard, helpers (Andrew Boyce and Naseema Dutt) and the giant cigarettes |
The basketball game against the giant cigarettes |
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WAKATIPU (QUEENSTOWN)
Primary health setting
All the medical centres were visited and material given to practice nurses and GP’s around giving quitting a go. Centres visited include Cromwell, Wanaka, and Roxburgh.
Pharmacies were visited in all areas and were given material to have displays in their windows and promoting quitting.
Hospitals:
Hospitals in Queenstown, the Lakes District Hospital and in Clyde the Dustan Hospital promoted the Quitline and staff were given tee shirts to wear.
Media
All the local free newspapers had advertising around quitting with the WSFD imagery for this year.
DARGAVILLE
Stand
Te Ha O Te Oranga O Ngati Whatua set up a site using spyder boards at the foyer of their local Warehouse store. These boards had relevant 'Quit' messages, pamphlets, posters, hand outs, giveaways, balloons and quit information as well as lots of NRT resources (gum, lozenges and gum) donated by Northland DHB and The Quit Group.
These resources provided smokers with an opportunity to try the NRT whilst browsing around The Warehouse. This proved to be successful as many came back for a more in-depth assessment, aiming to be placed onto a Quit Programme.
The site was manned between 10am - 2pm, the relevant hours for those at risk. The overall aim for the day was to target anyone interested in quitting and the numbers spoken to varied extensively.
Media
Two weeks prior, the local radio station, Big River FM broadcasted messages about WSFD, encouraging those interested in seeking information around becoming smokefree to head down to the Warehouse for a chat. There were numerous callers talking about their experiences and offering help and advice on the day.
Fundraising
Te Ha O Te Oranga O Ngati Whatua supported 'at risk' Group "Whakatupuranga Whanau Puna" supporting WSFD by fundraising beside us with a sausage sizzle event which also included steak sandwiches and mussel chowder. This drew many whanau towards us, eventuating in some very interesting discussions and outcomes. Whakatupuranga Whanau Puna is a group involved with health and wellbeing options for their tamariki, whanau and extended whanau.
We have since had many quit related follow-ups and enquiries among those contacts made on the day, with some very good outcomes.
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The Dargaville team working hard at The Warehouse promoting WSFD and encouraging people to ‘give quitting a go’ |
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TAIRAWHITI
‘Bring It On’ – World Smokefree Sports Day Event
This event welcomed everyone for a day of community fun held at Te Waha O Rerekohu Area School. The day’s activities included mini Top Town, netball, touch rugby, relays, obstacle courses, tug-war, karaoke and lots of prizes. The focus of this event was on being healthy and Smokefree and on general wellbeing.
Workplace Challenge
Taki Tahi Toa have a set up a 10-week challenge that is a holistic approach to life. This challenge includes information and support on nutrition, exercise and if needed, access to smoking cessation services and NRT. Five workplaces were included and 250 people are on the challenge.
Breathtaking: Mauriora Te Ha photographic exhibition
This was displayed at the ‘Bring It On’ community whānau day at Te Araroa. Clare Webber photographed the photos and they featured 23 Tairawhiti locals who have battled tobacco addiction. Each image is teamed with a personal anecdote about the subject’s journey that are sometimes sad, sometimes funny but always honest. This exhibition also appeared at the Tairawhiti Smokefree Film Festival of Youth.
Clare Webber with some of her though-provoking images that featured
in the Breathtaking: Mauriora Te Ha photographic exhibition
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MURIHUKU- SOUTHLAND
Primary Health Settings
Public Health South staff wrote an article in the Southland Green Prescription newsletter, distributed by Sport Southland about the plans for WSFD which focused on the role GPs have in being the catalyst for people to have a quit attempt. This followed with staff in Invercargill developing and distributing World Smokefree Day resource packs to various organisations around the Southland area, including General Practice offices, dental therapists, Maori and Pacific Island organisations and NGOs.
Pediatric Department
Staff wore the WSFD t-shirts throughout the month of May and there was a ‘Smoking Affects Lives’ photo exhibition display in the department. The Public Health staff provided afternoon tea for the staff involved for their contributions.
Stands
On the week of WSFD, the team was at the local tertiary institute - Southern Institute of Technology cafeteria in the lunch area and a whole day at The Warehouse handing out quit packs that contained both information regarding local cessation services and a sample NRT lozenge.
Media
The activities received good media coverage with articles in The Southland Times, Southland Express and Invercargill Eye.
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Staff nurse wearing the WSFD t-shirt |
Quit smoking promotion at The Warehouse |
The ‘Smoking Affects Lives’ photo Exhibition displayed in the Pediatric Department |
C.H.A.N.C.E.S. (Waikato Smokefree Coalition)
Displays
These were presented for a whole week at the South City and Hillcrest Medical clinics and Dinsdale WINZ to promote this year’s theme “Give quitting a go” and to advertise the new “Face the Facts” television campaign. The display-targeted initiative was co-ordinated by the (C.H.A.N.C.E.S.) group, to further encourage patients, staff and clients of these organisations to take advantage of the free community quit smoking services and subsidised patches and gum.
Feedback from the organisations has been very positive. The service manager for WINZ Dinsdale in particular said that the displays provoked some really healthy dialogue from staff and clients around personal responsibility for your own health and wellbeing. Many were unaware that the quit smoking services available were free and that they catered for all ethnicities. She hopes that the WINZ office in Dinsdale will be able to host other health focus campaigns in the near future.
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The displays at South City and Hillcrest Medical clinics and Dinsdale WINZ |
Sports
For keen netballers in Te Awamutu, the smokefree team promoted their second World smokefree Day campaign at the netball courts on Saturday 30th with their huge gazebo and outrageous costumes, encouraging smokers to quit with free cessation advice, information, samples of patches and gum, and free activities and competitions for the kids.
The opportunity to promote WSFD at the netball courts allowed multiple messages to be disseminated to generations of families who have grown up playing netball. By providing a holistic approach to the promotions by targeting nana, mum, daughter and grand daughter, all at the same time, the chances are the benefits will be much far more sustainable.
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The netball game at Te Awamutu |
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CHRISTCHURCH
Stalls
Information stalls were set up at Christchurch Womens and Christchurch public hospital with loads of information on quitting, Quit packs, Quit cards and lung capacity tests. There were lots of free giveaways to engage staff, public and visitors about quitting, Smokefree messages and Face the Facts.
90 Quit cards were completed and 350 Quit packs were given out. Both smokers and non-smokers were comfortable coming to the table. The staff also went to all the wards and gave them resources to distribute. All volunteers were run off their feet either giving away resources, engaging in conversation or walkabout to the wards.
Media
The Radio Network undertook a media campaign a couple of weeks before World Smokefree including free prizes and giveaways with discussions about quitting. The Black Thunders were at Cathedral Square on the day to exchange cigarettes for free NRT with lots of promotion around quitting. In addition the team had interviews with doctors on talk back radio and translation of quitting messages into Maori on Tahu FM.
Display
15 participants shared their stories for the ‘Smoking Affects Lives’ campaign. All very powerful and different stories. These were displayed on the day but will also serve as useful resources for other displays and promotions.
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The stalls at Christchurch Womens and Public Hopsital: the team working hard to promote WFSD |
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Pharmacy Guild
Over 100 Pharmacy Guild pharmacies opted in this year to promote World Smokefree Day. To see their creative displays, click on the Pharmacy Guild page for more information.
Mass Media
Click here for information about mass media for World Smokefree Day 2009.
Key dates for 2009
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21 February |
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Resource order forms distributed |
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26 February |
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Cut off date for team registration |
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13 March |
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Cut off date for ordering resources |
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Late April |
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Resources delivered |
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31 May |
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World Smokefree Day |
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Mid June |
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Evaluation forms for WSFD 2009 distributed |
