General Information | Resources | Regional Activities | Bright Ideas
WSFD 2006 General Information
Chatham Island Photos |
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Chatham Island women enjoying the ‘Mana Wahine’ celebrations as part of World Smokefree Day |
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A display at the ‘Mana Wahine’ celebrations in the Chatham Islands. |
Whanganui Photos |
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Lynley Cvitanovic out on the job promoting Smokefree/Auahi Kore in Whanganui |
The focus for World Smokefree Day 2006 was on continuing to promote the second-hand smoke message, with a focus on domestic settings such as the home and car. Fresh, vibrant imagery lifted from the World Smokefree Day 'wishes' television commercial was utilised as campaign creative.
The slogan for the campaign was "Wish for a smokefree world. Wishes can come true. Wawatatia he ao auahi kore. Ka tutuki pea ngā moemoeā".
2006 Resources
Click here to see the 2006 Resources including the television commercial.
Activities in the Regions
MARLBOROUGH
Smokefree Babies: Every baby born in May received a Smokefree Auahi Kore kete from their midwife that contained smokefree resources for the family (pamphlet, keyring, flannel and soap). This promotion received media coverage.
Schools and Early Childhood Centres: The smokefree team offered support to all schools and centres to run World Smokefree Day activities. Examples of activities included Marlborough Girls College Health Council who organised school-wide quizzes and chalk art competitions and had the local radio station interview students on air. Bohally Intermediate ran a display in the library and a poster competition with smokefree promotional prizes.
CANTERBURY
Hornby Project: Activities focused on the geographical area of Hornby where a two-year community health project is being run. The emphasis was on building relationships and resources that would benefit the project beyond World Smokefree Day.
The team promoted smokefree cars using a mobile billboard, interacted with people in malls, schools and businesses and used radio and press media to spread the smokefree message. Submissions made on smokefree parks for the council’s long-term community plans were publicised through local media. This issue will be pursued through the Hornby Project. Evaluation of the day highlighted the value of working collaboratively on smokefree issues.
SOUTHLAND – SMOKEFREE MURIHIKU
Media: Extensive coverage in local print media focused on protecting babies and children from second hand smoke and encouraged people who smoked to think about quitting. Cessation services were profiled and details provided to support those who wanted to quit.
Hikoi: A hikoi for smokefree left Awarua Health and Social Services and travelled up to Te Wharekura O Arowhenua.
CHATHAM ISLANDS
Mana Wahine: World Smokefree Day was celebrated with a day of activities and support for the diverse women of the Chathams who are working together towards being smokefree. Local crafts were featured, fun for the kids and a look at appreciating the past and the future for Chatham Island women.
TIMARU
Smokefree Playgrounds: The Smokefree South Canterbury team worked with the Timaru District Council in promoting a local playground as being smokefree for the day. Over 200 people took part in the celebrations that included face painting, a magician, spot prizes, quit packs and smokefree giveaways.
This promotion was part of the team’s plan to see all public playgrounds eventually become permanently smokefree. A series of five signs were pre-tested with parents on the day to gain feedback on the type of smokefree message on park signage that they would respond positively to.
WHANGANUI
Cars: Smokefree cars promotions were held at local BP and Caltex petrol stations.
Role modelling: The smokefree team and members of the NPC rugby team discussed smokefree issues at the local College with year 9 and 10 students.
Media: A wide range of media was used to promote the day and the smokefree message.
TE KUITI
Media: Print and radio coverage was complemented by posters throughout the town. The local chemist, supermarket and café staff wore smoke-free t-shirts and smokefree stickers were placed on all takeaway bags from the café.
Cars: There was a smokefree car competition and a car sticker campaign outside the local bank and at the supermarket.
Walk: A smokefree walk was held with community groups. This was organised by Te Tokanga-nui-a-noho, Māori Women’s Welfare League’s Te Kuiti branch.
All World Smokefree Day events in Te Kuiti were covered by the local media and included photographs.
NORTHLAND
Smokefree Hospitals: Hospital wide displays and promotions were organised to raise awareness of the smokefree status of the regions hospital sites and to generate support for the smokefree policy review. There was also an emphasis on encouraging people who smoked to link into cessation support. The World Smoke Free day promotion also played a role in the appointment of two smokefree ambassadors to patrol the Whangarei hospital site to inform people that “for your family’s health, our grounds and hospital are auahi kore/ smokefree at all times”.
Bright Ideas from 2006
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A smoky car outside a Smokefree bar in Timaru, 31 May 2003 |
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The Loaded Hog in Timaru went Smokefree for WSFD 2003 |
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Band Darker than Taste competes in the smokefreerockquest |
Various activities have been used to highlight ‘wishes’ for a smokefree/auahi kore world. Tobacco control workers and their community members have:
- worked with the council to have a particular local area declared smokefree – such as a sportsground or outdoor market
- held a poster competition for local schools
- held a smokefree speech competition for local schools
- co-ordinated a craft workshop, emphasising that the Māori world is a Smokefree world
- erected displays in libraries, doctors’ surgeries, pharmacies and childcare centres
- co-ordinated a Smokefree netball tournament
- handed out World Smokefree Day awareness packs to parents and caregivers
- developed radio advertisements voiced by local Smokefree high school teams
- encouraged people to register their homes as Smokefree, and go into a prize draw
- held a Smokefree mini-Olympics among local schools
- held a competition for early childhood centres, with prizes for those with parents who had smokefree homes and cars
- had a Smokefree car wash, promoting the Smokefree cars message
- promoted the local Smokefree hospital
- held an ashtray-throwing competition
- organised a concert by smokefreerockquest bands.
If you have any bright ideas for activities or tips for teams that you would like to share on this website, please contact us.